website builder

How to Choose the Right Website Builder For Your Small Business Website

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Website builder programs provide an easy way for small business owners to create a website without learning HTML, CSS, or other website coding languages. With dozens and dozens of options, which one is right for your website?

all business owners to create a website without learning HTML, CSS, or other website coding languages. With dozens and dozens of options, which one is right for your website?

The best way to find the right website builder for you is to know what you need before you make your choice.

Below are eight key points. Why take time to consider all these points? By knowing what you need and choosing the right program the first time, you’ll save yourself from spending hours creating a website only to find it doesn’t do what you need and having to start all over again. You can get your website online quickly and with less frustration when you pick the right website builder!

Online vs. Offline: Do you want a program you can install on your computer and work with while you are offline? If you’re on a slow dial up connection this may be important. Or, do you want to be able to access your website to work on from different computers? If so, look for an online site builder that you can access from any computer connected to the internet.

Budget: There are many good options available free or for a reasonable license cost. Keep your budget in mind while looking.

Designs and Templates: Are you looking for something with built in templates you can choose from? You should be able to preview the templates for a program before you purchase or install it. If you have a website designer you’ll be working with, look for a website builder that will allow your designer to create a template that will work with the builder.

Compatibility: If you already have a website host, you’ll need to make sure the website builder you’re considering is compatible with your host. Most website hosts offer a selection of site builders you can compare. You’ll also want to be sure that it is compatible with your computer and website browser.

Skill Level: Some site builders are great for beginners while others are better for those more familiar with computers and the internet. Try out a demo of any you are considering to see how they work. Expect a learning curve, as with any new software, but don’t jump into something with a bigger curve than you’re ready to tackle.

Directions and Support Options: Are there video tutorials or clear written directions to help you learn to use the program? Is support available if you need it? If not, do you have someone who can help you learn to use the program?

Available Features: What features does your website need to have? Take some time to plan out what you want your website to do and offer so that you can pick a website builder that will work for you. Here are some features to consider: 

– informational pages
– newsletter 
– blog 
– calendar 
– contact form 
– shopping cart 
– photo gallery 
– other specifics you need

Flexibility: Consider how flexible the website builder is. Does it allow you to view the code and edit it? Are there add ons or modifications available? Can you edit the templates directly if you choose to? You may be able to choose a website builder that doesn’t offer all the features you want, as long as it allows a way to add those features. For example, you may find one you like that doesn’t include a built in newsletter, but if it allows you to add code for an opt-in box you can sign up with a third party service and integrate it into your website. If you want to know more just click on website hosting for small businessst.

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website builder

Design Tips For Small Business Websites

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Many small businesses set up a business website only because their competitors do. If your idea behind setting up your website is to keep up with the Jonases, then, your website is simply going to be a drain on your resources. But, if you are serious about your small business website, you need to look into the website building process seriously.

Here are some important tips for small business websites.

Design: Small business owners may be tempted to opt for inexpensive website design templates, particularly since these are easily available on the net. However, professional design makes a huge difference to the image of your business. So, the first step is to invest in high quality design and layout for your website.

Key elements: Just because you own a small business, this is no reason to compromise on features and key elements. Make use of innovative elements like video and audio, wherever necessary. These elements allow you to interact with your visitors at a personal level. Earlier, the internet was a faceless medium but these elements allow you teach people how to do certain things and share useful information with them. They help you make your website a personal medium.

Innovation: These days, the internet is becoming more and more personal, what with social networking and one-to-one marketing. A blog is one of the most effective ways of making personal contact with your visitors. Primarily, blogs help businesses create a dedicated community around the website. Blogs enable you to improve search engine rankings and are also very effective when it comes to creating fresh content, since interested visitors can drop their comments and contribute to your content meaningfully. There are a number of free blogs out there. But, these services offer only the bare-bones of a blog and are of no use when it comes to more advanced features, like holding a contest and so on.

Content: Your visitors want fresh, meaningful, useful content. While designing a small business website, it is easy to overlook the importance of content. But, the right content can improve readership and bring in large volumes of web traffic. Quality content is richly rewarded. Visitors love fresh content and will keep dropping in to read fresh news. Search engines too love quality content.

Widgets: While designing a small business website, it is important to have a provision to collect the email addresses of visitors. This is because visitors generally do not buy from you the first or second time. You will need to establish contact with prospective clients a number of times before they are ready to buy. You may establish long term contact with your clients if you have access to their email ID. You may send them newsletters, important information and other information if you have their email address. By giving away important information, you can also boost your credibility.